Up to 90 per cent of skin cancers are preventable by adopting simple sun-safe strategies and skin cancer is also one of the only cancers we can physically see developing in its early stages.
If detected, diagnosed and treated early enough, almost all cases of skin cancer are curable.
NHS Kent and Medway Cancer Alliance's #BeSkinSmart campaign was created to raise awareness of:
We have developed a range of materials including:
Visit Be Skin Smart on Have Your Say in Kent and Medway to find out more.
This year (2025) the cancer alliance teamed up with Social Enterprise Kent (SEK) and took #BeSkinSmart out and about in Kent and Medway with the aim of raising awareness of skin cancer and teaching people how to be skin smart.
In summer 2022 and 2023, our Be Skin Smart roadshow team hit the beach and outdoor events with a giant deckchair, leaflets, wallet cards and a colouring competition for the children.
Read the Chief Medical Officer's annual report 2021: health in coastal communities.